Laurel Crawford is a REALTOR® with Coldwell Banker Trusted Advisors serving Lubbock and the surrounding West Texas area. She provides personalized representation for buyers and sellers across the residential real estate market, with particular expertise in luxury homes, relocation, second homes, vacation properties, and real estate investment properties.
As a Certified Luxury Home Marketing Specialist™ (CLHMS™), Accredited Buyer’s Representative (ABR®), and Resort & Second-Home Property Specialist (RSPS), Laurel brings specialized training and experience to clients navigating distinctive properties and important real estate decisions. Whether marketing a luxury residence, helping a family relocate to Lubbock, assisting with the purchase of a second home, or evaluating an investment property, she provides thoughtful, highly personalized guidance throughout the process.
Originally from coastal Texas, Laurel brings a perspective on real estate that extends beyond traditional homeownership. Her experience as a homeowner, real estate investor, and former vacation-property management business owner gives her firsthand understanding of primary residences, second homes, vacation properties, and income-producing real estate.
Laurel and her family relocated to the Lubbock area in 2018, where she has developed extensive knowledge of the local real estate market, neighborhoods, and community. Her approach is built on discretion, attentive service, straightforward communication, and meticulous attention to detail. She believes exceptional representation begins with understanding each client's priorities and continues through skilled negotiation, careful transaction management, and responsive service from the initial conversation through closing and beyond.
For luxury buyers and sellers, Laurel combines local market knowledge with the marketing resources and international reach of the Coldwell Banker Global Luxury® program. She understands that distinctive properties require thoughtful positioning, sophisticated marketing, and a level of discretion appropriate to both the property and the client.
Community involvement has long been important to Laurel. She continues to serve and support organizations throughout the Lubbock area while building lasting relationships within the community she and her family call home.